USC Gould School of Law

A direct mail campaign that stands out from the rest

Fundi designed the direct mail series to build awareness for the school’s U.S. News & World Report ranking.

Each mailer focused on a prestigious faculty member, incorporating a large, provocative portrait and bold color to rise to the top of the mail pile.

USC Gould School of Law Direct mail campaign showing three mailers with leading faculty on the front covers, as well as Front and Center concept messaging.